Addressing Racism Through Organizational Statements: Examining NPC Sororities Website and Social Media Posts

Abstract

NPC sororities (inter)national organizations posted countless messages to websites and social media platforms against racism following the summer of 2020 racial protests. The purpose of this study was to conduct a critical content analysis of the twenty-six NPC (inter)national organizations’ websites and Facebook pages to evaluate the messages about racism following the killings of George Floyd and Breonna Taylor. Three findings were identified: naming systemic racism, acknowledging the organization’s history and values related to racism, and calling for individual and organizational action. Findings suggest NPC sororities’ must communicate explicitly about their values and action in addressing racism in society and organization to move towards racial equity.